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iPhone Facts:

- There are over 50 million iPhones and iPod Touch units in use today

- 6.5 million iPhone users in the United States

- The iTunes app store has served well over1 Billion downloaded applications

- Software allows push technology (alerts) and in app payments

Benefits of an iPhone application:

- targeted marketing with pushed ad content such as e-flyers

- increased branding, marketing and customer loyalty

- separates you from your competition

- great apps can create viral marketing sensations

-increase communication between you and your customers